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Consumer Packaged Goods. Everyday items used regularly by consumers that need regular replacement. This can be food, beverage, household goods, health and beauty products, and more. Of interest to note, the purchase and shipping of CPGs through e-commerce over traditional brick and mortar stores is growing in popularity.



A large bin made of corrugate where product is held in bulk. Consumers reach in to shop an item from the bin.



Good Manufacturing Practices. These practices are guidelines as mandated by Health Canada. For co-packing facilities such as Bullseye the practices relate to ensuring proper standards and practices for storage, handling and distribution for natural health products and food and beverages are met.


An abbreviation for Gift With Product, it is a purchase incentive. It is something a consumer gets for free when they buy your product. A GWP could be many things - a free pen with a ream of paper, or a tiny trial bottle of another flavour of the same brand. Whatever you choose as the GWP, it will need a form of attachment, such as a small carrier box, or a neck tag, depending on the items. (We can do the attaching part!)



The acronym for Natural Health Products. According to Health Canada, natural health products (NHPs) are defined as: Probiotics, Herbal remedies, Vitamins and Minerals, Homeopathic Medicines, Traditional Medicines (such as traditional Chinese medicines), and other products like amino acids and essential fatty acids. Many everyday consumer products, like certain toothpastes, antiperspirants, shampoos, facial products and mouthwashes are also classified as natural health products in Canada.


Granted by the Natural and Non-prescription Health Products Directorate (NNHPD) to those Canadian facilities that submit an application. The facilities must meet “specific labelling and packaging requirements”... “good manufacturing practices must be followed, and proper safety and efficacy evidence must be provided.” Bullseye holds an NHP Site License and can assemble retail packs and label shelf stable NHP products.



Point Of Purchase displays is a catch-all term synonymous with in-store displays.


We all know that PDQ stands for Pretty Darn Quick, and that describes how fast it is to set up these displays that sit on a counter or a shelf. In store set up typically requires the stock keeper (? term) to tear at perforated lines to remove the top and convert it into the display’s header.